Phase I - Keyword Analysis - Timeline: 2 days

1. Request a list of 15 or more keywords from the client. These keywords must reflect what the client feels people would be using to search on the Web to locate his company and best describes his products and/or services.

2. Once the keywords have been obtained, forward them to us and we will perform a free keyword analysis, which will assess the amount of traffic these keywords generate on a daily basis as well as how much competition there is for these words. We will return the results of this analysis, along with a list of related high-traffic, low competition words that are also pertinent your client's business.

3. From this list, the client will choose the fifteen keywords that they would like to target. Once this list has been finalized, we are then ready to begin the campaign. The competition for these keywords will determine how much the site must be modified. In some cases, we will have to raise the keyword density on the site by adding keywords to existing content or adding new copy to the pages. This is done by hand with the utmost care to ensure that the site retains its design integrity.

Phase II - Meta Coding and Site Modifications - Timeline: 1 - 2 weeks

1. We will begin by writing the new Meta coding as well as outlining the strategies that will need to be taken in order to optimize the site correctly. This outline will be sent to you so that you can review the necessary changes with your client. These changes usually deal with adding content via new text and/or Alt tags. As these changes are being implemented, the coding will be completed and everything will be finalized and uploaded at the same time. This process generally takes about one to two weeks.

Phase III - Engine Indexing - Timeline: 2 weeks to 1 month

1. Once all coding and changes have been uploaded, search engines will crawl the new content within 2 weeks to 1 month.. Different engines take different amounts of time to spider and index a site into their databases. The frequency that search engines re-index sites is engine specific; this stage of the process is therefore outside of our control. We do not submit sites to the search engines as it is much more beneficial to let them find your site on their own..

2. An index report and invoice are issued as each benchmark is achieved. Invoicing does not occur until benchmarks are realized.

3. Our direct involvement in promoting the client's site typically lasts for about six months.

4. We guarantee our keyword results will remain on the first page of the engines' indices for one year. If the rankings slip during this time, we will do whatever is necessary to ensure the rankings are restored to the first page for the chosen set of keywords. It is important to note that our results typically last between 18 and 24 months.

Distinct Advantages
Pinpoint Online's business, combining highly effective optimization with a rewarding and efficient reseller program, offers many advantages.

Strategic Services Offering
Through initiatives such as our "White Labeling" program, we afford you the opportunity of an expanded service offering to your client base, while being able to maintain your focus on your primary business activity.

Highly Capable Relationship Managers and Technologists
Pinpoint Online's team has tremendous domain expertise, information, and access that we will leverage fully for each of our channel partners to ensure that each firm's benefits, both financially and logistically, reach their full potential.